John Romano, Esq. Nancy Romano and our Connectionology® Team welcomes you back for another great webinar featuring Chip LaFleur: CEO of LaFleur One Inc. in Grand Rapids, MI and our wonderful moderator, Steven M. Gursten, Esq. with Michigan Auto Law.

Register today for “How to use AI more strategically – helping them avoid overpaying for “AI for Lawyers” tools and instead build smarter, compliant workflows directly in platforms like ChatGPT” on Tuesday, October 21, 2025 from 3:00pm-4:30pm ET – Eastern Time.

We’re going to start with the basics: Account types and why it matters; then we’ll just right into how to maximize the impact of available GPTs. We’ll focus on ChatGPT, Claude, and Gemini, and we’ll jump right into the platforms themselves to demonstrate how to get more out of them using Projects and Custom GPTs, and we’ll show you how to share your work with the rest of your team, empowering them to use AI in ways that comply with your firm’s policies. From there we’ll explore how you can build on these platforms with larger datasets and how to build workflows that string agents together to solve larger problems.

Most of the content will be accessible to everyone who joins us, but we’ll cover some areas that would require development work to implement; where we cover things outside of the user’s comfort zone we’ll provide the knowledge needed to navigate that process.

By providing a framework around the capabilities of the main AI providers, we’ll empower our audience to be more informed consumers of AI technologies, helping them avoid common pitfalls while delivering better business outcomes.

Our speaker, Chip LaFleur is a notable leader in digital marketing, notably founding LaFleur Marketing in 2015. Specializing in services for legal, healthcare, and financial sectors, his early tech explorations evolved into a career emphasizing digital’s advantages over traditional marketing. LaFleur Marketing, headquartered in Grand Rapids, Michigan, is renowned for its data-driven, creative strategies that enhance client and community connections.

In 2023, Chip expanded his impact by integrating Orchard Insights into LaFleur One, Inc., enhancing the group’s market research and digital marketing capabilities. This acquisition aims to deliver end-to-end marketing solutions, turning data into actionable insights for brand development. Chip’s influence extends to his role on Constant Contact’s Agency Advisory Board and membership in the West Michigan Tech Council, contributing to digital marketing’s evolution. An author and speaker, he shares his digital marketing expertise, especially for law firms, fostering industry growth and adaptation.

Outside his professional life, Chip is a devoted family man, avid in DIY crafting, and a technology aficionado, exploring new digital tools and analytics to innovate in digital marketing.

Plaintiff Attorneys, Criminal Defense Attorneys and their Paralegals may all register for free and receive a confirmation with the log in instructions. No Defense firms are permitted.

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Thanks to our wonderful partners at HMR, Fox-AE Stratejic Relationship and OnPoint Legal Nurse Consulting!

HMR will be giving away 2 bags of delicious Costa Rica Tarrazu coffee and a coffee mug to one attendee. Good luck to all!