John Romano, Esq. Nancy Romano and our Connectionology® Team welcomes you back for another great webinar featuring California Trial Lawyer, Mike Alder with Alder Law and our wonderful moderator, Eric Romano, Esq. with Romano Law Group!
🌟Please note the new time and date below! If you have already registered (previously August 5th), then you do not need to do anything. The same zoom link will work.
Register today for “From Good to Great: How to Maximize the Value of Every Injury Case” on Thursday, August 28, 2025 from 4:00pm-5:30pm ET – Eastern Time.
In this webinar, you will learn how to apply a practical checklist of creative, value-boosting strategies for personal injury cases- before trial even starts. You’ll get real-world ideas to uncover hidden damages, build compelling case stories, and present evidence with impact. We’ll also explore how to position yourself as a strong, credible advocate in the eyes of adjusters, defense counsel, and juries, so your cases command attention and higher value from the start.
Agenda:
Welcome & Framing the Session
Introduce purpose: “Good lawyers settle. Great lawyers maximize.”
• Share what attendees will walk away with (checklist, mindset shifts, tools)
Mindset of a Value-Builder
• How your reputation, preparation, and presence increase value
• Positioning yourself as the credible threat the defense takes seriously
Checklist/ Handouts: 10 Ways to Boost Value Pre-Trial
Real-World Examples
• Share 2–3 quick case studies showing before-and-after value boosts
• Highlight creative strategies that moved the needle
Communicating Strength to Adjusters and Defense
• Language that signals risk to the other side
• Simple things that make you look trial-ready (even if you don’t go)
Michael Alder is recognized as one of the top trial attorneys in California, having recovered over $3.1 billion in verdicts and settlements. As the owner and Senior Trial Attorney at AlderLaw, a leading Los Angeles firm representing plaintiffs in personal injury and employment litigation, he is a fierce advocate for underdog clients and a generous supporter of fellow attorneys, charitable causes, and community programs.
Mr. Alder is personally involved in every case his firm takes on and is known for consistently achieving record-breaking settlements and verdicts. Notable wins include the $60 million verdict in City of Modesto v. Dow Chemical. He and his team have earned praise from the press and the legal community alike.
With over 29 years in litigation, Mr. Alder has received numerous honors. He was the youngest ever recipient of CAALA’s Trial Lawyer of the Year in 2004 and received the California State Bar Clay Award for Personal Injury in 2014. He’s been named one of the Daily Journal’s Top 100 Lawyers in California and a “Top 100 Southern California Super Lawyer” for 13 consecutive years. He’s also a longtime member of the American Board of Trial Advocates (ABOTA), where he currently serves on the Executive Committee.
A respected speaker and published author on trial strategy, Mr. Alder actively supports fellow trial attorneys by maintaining a 9,000-deposition database and expert witness directory—resources he shares at no cost. He mentors young lawyers, provides free access to his archives, offers financial assistance through the AlderLaw Warrior Fund, and hosts free seminars and networking events.
Mr. Alder strongly believes in giving back. He is a founding member and past president of the Los Angeles Trial Lawyers Charities (LATLC), which supports underserved communities across Southern California. He also helped found the American Museum of Tort Law and serves on the Board of Trustees for the Inner City Law Center (ICLC), a pro bono law firm dedicated to ending homelessness and advocating for veterans’ benefits. In 2020, he was honored with ICLC’s “Katherine Krause” award for his pro bono work. That same year, he joined the boards of the National Hispanic Media Coalition and Metro Los Angeles YMCA.
In response to the COVID-19 pandemic, Mr. Alder and his wife and law partner Gina Zapanta founded Z.A. gives, a nonprofit addressing food and education insecurity. Funded by their law firms, Z.A. gives has donated over $150,000 and fed more than 25,000 people through direct giving.
In his spare time, Michael enjoys traveling to his family’s ranch in Louisiana, collecting knives, working out, caring for his chickens and goats, and entertaining friends. He has a teenage daughter and son, is a bonus dad to Gina’s two daughters, and two baby boys.
Plaintiff Attorneys, Criminal Defense Attorneys and their Paralegals may all register for free and receive a confirmation with the log in instructions. No Defense firms are permitted.
To view some of our past webinars, please go to our Connectionology YouTube channel and subscribe to hear all of the latest news. You can also follow us on Facebook, Instagram and LinkedIn.
Thanks to our wonderful partners at HMR, Fox-AE, Stratejic Relationships and OnPoint Legal Nurse Consulting!
HMR will be giving away 2 bags of delicious Costa Rica Tarrazu coffee and a coffee mug to one attendee. Good luck to all!
